Google mock up ideas

This is the first Google mock up idea I did for my front cover, I chose Lana Del Rey as my feature artist as she links really well to my genre and my survey results suggests she would be a popular choice. I chose to do a light pink, white and black colour scheme because when I looked at some existing indie magazines they tended to be quite pale and I thought they worked well together. However, when i put everything together I didn't think it quite worked so I changed it. This is the final Google mock up for my magazine and I much prefer this as I think both the colour scheme and the image of  Lana Del Rey have a much more edgy feel and link better to the genre of indie.  These are two of the Google mock ups I did first for my contents page, I did one is red as well as in pink as I changed my colour scheme after I had already done the contents page. This is another Google mock up I did for my contents page, however I don't quite like it because There is too many pictures of Lana Del Rey on it therefore it seems like it is just a magazine on her and no other artists. This is my final Google mock up idea for my contents page and I think the colour scheme works really well and I like the organisation of photography and the fact that there is loads of artists included in it and not just one. I have kept Lana Del Rey's image the largest as she is the feature artist in this issue. This is the first Google mock up that I did for my double page spread, I think the image works well on it however I am not very keen on the whole page all together. This is my final Google mock up idea for my double page spread and I really like it as it is very simple but effective.

Contents page house styles

As you can see on contents pages lots of images are used, both of the feature artist themselves and of other artists, this is to show the audience I wide variety of whats going to be in the magazine. There is also text on the page showing whats in the magazine and what page it is going to be on, this is to give the audience information on where certain pages in the magazine are. They also usually have a picture of the front cover on the contents page. They also usually have a comment about subscription, and this is to show the audience that they can get weekly/monthly subscriptions of this magazine. 

Double page spread house styles

In each of these three magazine issues, the picture of the artist takes up at least one A4 size photograph but mostly a full A3 size photograph. This is because they are the main feature in this issue therefore they want to make them stand out. 

A dropped cap is also used quite often, this is shown in the top left and top right magazine issues.

There is also usually quotes from the artists or text bout them, or an interview, this is because the reader wants to find out about the artist. 

Colour scheme ideas, Name ideas and feature story ideas

These are different techniques that you can use to create your masthead for the magazine.  NAME IDEAS:  Forte  I like this because forte means 'a thing at which someones excels'. Indy Mainstream Undiscovered  I like this name because Indie artists are typically people that were not signed by a major music label. This is also the reason I like the names 'Unknown' and 'Unsigned'. Unknown Rise  I like this name as it indicated that the stars I choose to have on my front cover would be rising stars that are still making their way up in the music industry. This is also why I like the name 'Rising', however I prefer 'Rise' as it is a shorter name which is more likely to be more effective.  Indi  Elite I like this name as elite means 'A group or class of people seen as having the most power and influence in a society', it also means that they excel in a certain something. Rising Content  I like this name as it shows that the artists i have on my cover are content with themselves, but also implies that there is going to be a lot of content within the magazine.  Changed Unsigned These are some font ideas for my logo. I have chosen to use 'ELITE' for my name as this is my favourite. The font I am going to use for my logo is Berlin Sans FB as I like it the best and I think it represents the indie genre very well.  These are some of the magazines front covers that I looked at to get my colour scheme, of which I then used on adobe colour wheel to get all the colours that worked well together. I have use adobe colour wheel to decide on my colour theme, I have also looked at existing indie magazines to get the main colour. Looking at these magazines, I have decided to go for a pale pink as the majority of the themes are very pale. I have chosen a black as well as this will help both my logo and feature stories stand out. I have then used the colour wheel to generate which third colour would go best with the pink and the black.  My favourite colour theme is the second one, as I think they will stand out more on my magazine, therefore i have chosen to use this theme for my magazine.  These are my logo ideas for my music magazine. I have done a few so that I can choose which one I think will work best. I was going to have my logo all in capital letters, however when it came to designing the logo I didn't think it worked like this therefore I decided to do it in lower case. I like the bottom one however, I think my logo will stand out more with a border round it which is why I then designed the other two logos, one with a thin black border and the other with a black box around it. My favourite logo is the 'elite' with the black box around it.  I have gone for a light pink colour with black based on my research. Once I put my google mock up ideas all together I didn't think the colour scheme quite worked, therefore I looked at some more front cover magazines for the Indie genre and came up with Red, White and Black.

Mise-en-scene location and prop ideas

One location I would like to shoot some of my images is against a white wall/ in a studio and this is because lots of magazines use this and I think they make the photograph look very professional.

Another location will be outside against a flowery background as I think this links well the the indie genre. 

I think these location ideas will appeal to my audience because based on my survey, the results show that the most favoured artist was Lana Del Rey and a lot of her images are very summary and include flowers either in the background or as a prop, which is why I am going to try and include flowers in my props as well.

Another prop I would like to use is a guitar as this is highly associated with the indie genre and I think it will work really well on my double page spread and contents page, however I don't think I would use it on my front cover as I want the actual artist to be the main focus.

Costume designs

I have chosen these outfits because I think that they work well with the genre indie and also because one of my main inspirations for this project is Lana Del Rey and based on the research that I have done, I think these styles are similar to how she would dress.

Social class & demographic of my product

I will be aiming my magazine at working class people as from my target audience, it seems that they are dominantly of a young age therefore are likely to not have a big career as of yet.

The price of my magazine will be £2.99 and i have chosen this based on my questionnaire and what i think would be most appropriate. 

My social class would prefer free gifts such as a free CD or a money off voucher.

Style/ iconography of my product

These are some album covers of existing indie artists that i like the style of. These are some magazine front covers that i like the style of and the main reason for these are that they are very simple but effective. This table shows different typography's and i have chosen which genres i think the style works best for. I have also shown some examples, of which some  are from magazines such as 'Q' and 'NME'.

My reader profile

These are the questions that I asked within my survey. I choose they questions as I think they are appropriate for creating a reader profile with the results and also to find out what the readers would like best within the magazine.

The results for my survey are as follows:

This shows that most people are aged between 15 and 19, therefore I will use this as a guide to how my music magazine will be designed.

The dominant gender is female, which means I will construct my magazine to suit them.

This shows that 50% of people asked have an income of below £25,000. This will help me when forming my magazine as it implies they are unlikely to have a lot of disposable income to spend.

The results of this questionnaire show that most of the readers don't often to go live music events however 9 of the 24 asked attend them more than 3 times, which even though it isn't the most dominant however, there is still a fair amount of people that attend more than 3 times a year.

The results for this question show 4 out of the 20 that answered rally like Lana del ray. As she was the most popular it is likely that I will use someone based around her rather than a band like two door cinema club as that only got one vote. This shows that Eminem and The 1975 both got 2 votes and as did the Arctic Monkeys. Every other band/artist only got one.

This shows that my audiences most favourite gift would be a money off voucher and the least favourite would be a fashion accessory, beauty product or perfume/ aftershave samples. This will help me when putting my magazine together as I will only use free gifts which i think will best persuade my audience to buy my magazines. Therefore, this means I am unlikely to offer a fashion accessory as i know this is the least likely gift to persuade people.

This shows that 92% of people asked consume music via their phone. Therefore, to make my magazine successful i will have to incorporate this into my magazine.

This shows that my audience rarely spend a lot of money on music, with 71% only spending betwen £0 and £10 and the rest(29%) still only spending between £11 and £20.

This suggests that the majority of people (46%) are willing to spend up to £2.49. and only 4% are willing to spend up to £4.49, therefore I will take this into account when choosing the price of my music magazine.

My survey results suggest that 50% of people only spend £50, on average, a year on music concerts and only 22% of people spending more than £121.

My Reader Profile

As Lana Del Ray was the most popular choice in my questionnaire results, i decided to research her so that i could understand more things about her such as her style

This mood board shows photo shoots that she has done, magazines she features in and some of her album covers also. I did this as it will help me with the location of my photographs and the presence i want my model to be in. 

This mood board is too show her everyday style, i did this as it will help me decide how to style my model. 

Reader profile research

In a reader profile, they look at what type of people read their magazines, such as whether they are dominantly male or female, and this is so they know how to produce their magazines, this is also the reason they look at their ages. The purpose of a reader profile is purely so they can evaluate what their readers like so that they can produce something they know their readers will enjoy reading. 

Demographic Table

Demographic information
Demographic information is hard data and is not questionable these include age, gender, income and location. From the Demographic table E refers to retired people, pensioners and students. It is dominantly Unemployed people who are unable to spend a lot on magazine subscriptions. Examples of occupations in D is a cleaner or a building site worker. and C2 is someone that works on a building site but is actually a brick layer or plumbers etc.  C1 could include a receptionist, they are likely to have a fair amount of money but not massive amounts. B includes: nurses, social workers and teachers, There occupations include making decisions independently. Finally, A refers to people who have disposable income such as civil engineers, architects and lawyers, therefore producers like yo target them as they have money that they can afford to spend on magazine subscriptions. 


Psychographic information
Psychographic information is purely opinion based and this is gathered through questionnaires. Some questions could include; What genre of music do you like? What bands and artists do you like? How much money do you spend on music concerts a year? What's your favourite bands? How do you consume music? How often do you listen to music per week? What devices do you use to listen to music?

Examples of a reader profile:

Genre research

Summary of conventions

One convention of a magazine is bright bold colours so that your magazine stand out well. 

Another convention is for the feature artist to do an interview, this is because the readers want to find out about the artists. Another convention is to have lots of photographs of the feature artist and also have some photographs of the artists in the cover stories.

Conventions analysis double page spread