Language
- Language is the way a media text is conveyed to the audience.
- What particular medium are you looking at?
- What is its terminology?
- This includes Photographs and Graphic Elements.
Institution
- The institution means who is the producer of the media text and what effect does this have on the final product?
- Examples are, Apple, BBC and Viking Radio.
Ideology
- What values are explicit?
- What values are implicit?
- What ideas are involved?
Audience
- Who is it targeted at?
- What do people do with it?
- Whose needs does it fulfill?
Representation
- How do they represent different groups?
- What individuals or groups appear in it?
- How are they portrayed?
- For example, do they appear to be aggressive or beautiful?
The Unicorn Trebor Advert:
The camera is pointing at the unicorn's face, a woman's hand and a mint that the woman is holding.. We know this is a woman's hand as she is holding a long-sleeved velvet glove, with accessories that appear to be very expensive such as a ring and a bracelet . The positioning of the unicorn and the person has the effect that the unicorn is superior in size, which therefore links to the word 'discerning' from the slogan.
The white infinity screen in the background, although may seem odd against a white unicorn and a mint actually works very well as it emphasises freedom. As well as the unicorn, the white background also creates an element of fantasy. The white background also represents wealth and luxury, as does the velvet glove and jewellery, which is highly contrasted against the white background to make it significantly stand out. The set up of the photograph where the viewer can't see whose arm it is, prevents the them from being distracted from the product and the message they are trying to get across.
The accessories in this advert that connote wealth such as the long-sleeved velvet glove and the diamond jewellery are there to highlight the quality of the mints they are selling. the fact a very elegant classy woman is feeding the unicorn a mint and not a stable girl feeding a mint to a pony suggests that Trebor want to viewers to understand that these mint are of much higher quality. The actual product itself is centered at the bottom of the advert. It draws in lots of attention as it is the only part of the advert that uses strong colours.
The white infinity screen in the background, although may seem odd against a white unicorn and a mint actually works very well as it emphasises freedom. As well as the unicorn, the white background also creates an element of fantasy. The white background also represents wealth and luxury, as does the velvet glove and jewellery, which is highly contrasted against the white background to make it significantly stand out. The set up of the photograph where the viewer can't see whose arm it is, prevents the them from being distracted from the product and the message they are trying to get across.
The accessories in this advert that connote wealth such as the long-sleeved velvet glove and the diamond jewellery are there to highlight the quality of the mints they are selling. the fact a very elegant classy woman is feeding the unicorn a mint and not a stable girl feeding a mint to a pony suggests that Trebor want to viewers to understand that these mint are of much higher quality. The actual product itself is centered at the bottom of the advert. It draws in lots of attention as it is the only part of the advert that uses strong colours.
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